1990s
Playbox was founded in 1995 by Per-Erik Jonsson. As a modern toy wholesaler, Playbox offered its customers the opportunity to visit a large permanent Showroom in Solna, just outside Stockholm. There customers could view products, get inspired and place orders. The products were then sourced from China. Thanks to a scanner-based system, Playbox could provide transparent pricing and offer quotes on the spot- something that was highly appreciated by customers.
Playbox had its head office in Häradsbäck from 1995 to 2011. The company also had a warehouse in Gothenburg between 1995 and 1996, which was relocated to Hallaryd in 1997.
2000s
Playbox has always kept up with developments and adapted to the needs of market. Early on, we discovered ironing beads which quickly became a bestseller.
Today, we offer a wide range of materials for all types of crafts. Our main product is ironing beads, which are manufactured in Sweden. We continuously work to develop and expand our range, with a particular focus on enviromentally friendly products.
In connection with our shift towards craft materials in 2002, our showroom in Solna was also closed.
2020s
Today, Playbox products are sold in over 30 countries, with Sweden and Germany being our largest markets. We supply retailers, schools and also sell directly to customers.
We take active responsibility for the environment and continuosly work to reduce our environmental impact. For example, Playbox was the first company in the world to produce ironing beads made from sugarcane- something we are very proud of. We are currently exploring ways to make our production even more sustainable, including developing beads made from other eco-friendly materials. You can read more about our environmental efforts here.
We are making a clear investment in private label products, aiming to offer our customers even greater flexibility and opportunities to strengthen their own brand identity. We develop and produce customized craft products based on the customer's needs- from concept and design to finished product- with a focus on quality, safety and sustainability.
The Year 2025- A big step forward for Playbox
A lot is happening at Playbox in 2025. We are launching a new visual identity and a brand-new website that reflects our brand in a more modern and engaging way. At the same time, we are changing the way we do business. From now on, we sell exclusively to companies, schools and other organizations. This allows us to fully focus on our B2B customers and provide even better service and products- products that end consumers can can easily find through our resellers.
We'are also expanding our assortment with several exciting new items. Among them is our first collection of ironing beads made from recycled materials- an important step in our ongoing commitment to the environment.