Privacy Policy 

1. Data Controller

Playbox AB (reg.no. 556509-6384) is the data controller responsible for the processing of personal data in connection with our B2B operations.

2. What personal data do we process?

We collect and process personal data related to your contact and company information, such as:

  - Name, title and contact details (email, phone number).

  - Company name and registration number.

  - Billing and delivery information.

  - User information when loggin in to our website or services.

  - Information from communications with us, such as emails or phone calls.

  - Information about how you use our website, such as pages visited and interactions, where you have consented to such processing.

  - Information about interactions with our newsletters, such as email opens and link clicks, where such tracking is used.

3. Purpose of processing

We process your personal data in order to:

  - Manage and fulfil agreements and orders.

  - Invoice and administer customer relationships.

  - Communicate with you regarding our products and services.

  - Send relevant information, newsletters and offers where there is a legal basis for doing so.

  - Fulfil legal obligations.

  - Tailor our communication based on factors such as customer type and business area, for example schools, preschool, e-commerce or retailers.

  - Analyse how our website and newsletters are used in order to develop our communication, website and services.

4. Legal basis for processing

The processing is based on:
  - Agreements with you or your company

  - Your consent where required (e.g. for marketing) 

  - Playbox's legitimate interest in managing business relationships and improving services.

5. Disclosure of Personal Data

Personal data may be shared with:

  - Service providers (e.g. IT, accounting, logistics)

  - Authorities if required by law

We ensure that all parties comply with GDPR and apply appropriate safeguards.

6. Data retention

We retain personal data for as long as necessary for the purposes outlined in this policy or as required by law, normally for a minimum of 7 years after the end of the customer relationship for accounting and warranty purposes.

7. Your rights

You have the right to:

  - Request access to your personal data.

  - Have incorrect data corrected. 

  - Request deletion or restriction of processing in certain cases.

  - Object to processing based on legitimate interest.

  - Have your personal data transferred in a machine-readable format.

  - Withdraw consent at any time when processing is based on consent.

To exercise your rights, please contact us at info@playbox.se

8. Security

We take appropriate technical and organizational measures to protect personal data against unauthorized access, loss or alteration.

9. Changes to the policy

We may update this policy when necessary. Any significant changes will be communicated via our website or directly to affected customers.